At United Brands, innovation is more than just a buzzword; it’s a way of life. Since our inception, we have an unmatched track record of developing new and innovative products that don’t just move the needle a little bit; they change the whole industry.
United Brands established the category for 24-oz flavored malt beverages with the introduction of JOOSE™ Flavored Malt Beverage in 2006. Since then, many producers have been trying to duplicate our success. JOOSE™ Premium Malt Beverage was the first of its kind to come in large 24-oz cans with 9.9% alcohol by volume. Using new clear malt technology and all-natural flavors to replicate a true mixed drink experience, JOOSE™ offered consumers what our demographic research told us they were looking for – a lively alternative to traditional beer.
Thanks to the vision and creativity of United Brands, JOOSE catapulted the progressive adult beverage category into national prominence. Since then, we have continued to evolve our portfolio by introducing new and distinctive brands and flavors that capture the attention and meet the taste requirements of today’s young adults.
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