Flagstaff, Arizona May 29, 2019 – Conserve and Protect Kölsch Style Ale is a collaborative effort between Mother Road Brewing Company and the Arizona Game and Fish Department to promote wildlife conservation and outdoor recreation. Mother Road has produced a limited edition can depicting fly fishing at iconic Lee’s Ferry, Arizona with themed pairing and serving recommendations. The cans will be sold state-wide in Arizona from approximately Memorial Day through the fall.
“Assisting with wildlife and habitat conservation in Arizona is a natural fit for Mother Road as it dovetails with our mission of ‘building community one pint at a time’.”, said CEO, Michael Marquess. A portion of the proceeds from the sales of Conserve and Protect cans will be donated to AZGFD to support its critical on-the-ground conservation work.
“We want all Arizonans to know about the agency’s efforts to conserve and protect 800-plus wildlife species in the state,” said Ty Gray, director of AZGFD. “With Mother Road’s launch of Conserve and Protect Kӧlsch, we’re talking to a new audience that cares about sustainability, enjoys the outdoors and wants to contribute to wildlife conservation.
In addition to supporting this unique collaboration, the public can contribute directly to Arizona’s wildlife by becoming a Conservation Member at azwildlifehero.com/join. Your annual gift will ensure the department’s science-based, on-the-ground conservation work can continue to make a difference for generations to come.
Mother Road Brewing Company is an Arizona top-five craft microbrewery located along Route 66 in Flagstaff, Arizona. Mother Road was John Steinbeck’s name for Route 66 in The Grapes of Wrath. The original brewery on Mikes Pike, the 1926 alignment of Route 66, is dedicated to experimental beers and processes, while the new Butler Avenue brewery brews for distribution in kegs and cans. Both breweries welcome guests into the tap rooms for pints, conversation, games, merchandise, and tours. Mother Road distributes state-wide in Arizona with Hensley Beverage Company and their partners. For further information, visit motherroadbeer.com.
The mission of the Arizona Game and Fish Department is to conserve and protect the state’s 800-plus species of wildlife. AZGFD receives zero general fund tax dollars. Funding is primarily provided by the sale of hunting and fishing licenses, tags or stamps, and via a federal excise tax on firearms and ammunition. The public is invited to share their love of Arizona wildlife and support of the collaboration by tagging photos with #cheerstoAZwildlife.