Hensley Beverage Company and the Arizona Cardinals once again are partnering to bring the Good Sport Designated Driver Program to University of Phoenix Stadium during the 2016- 17 football season. The Good Sport program provides an opportunity for Designated Drivers to win prize packages throughout the 2016- 17 season at all Arizona Cardinals home games at University of Phoenix Stadium. Each prize package contains miscellaneous Bud Light and Arizona Cardinals prizes, including Bud Light NFL Coolies, Bud Light Lime Flying Disks, Bud Light Hats, Bud Light Key chains, Budweiser T- Shirts, and program brochures outlining Hensley Beverage Company and Anheuser-Busch’s continued commitment to responsibility and community involvement. The program is also a part of the TEAM coalition and the NFL Responsibility Has It’s Rewards program, which encourages fans to register to be a designated driver and pledge to not drink alcohol, drive their friends and family home safely, and ensure that everyone always buckles up have a chance to win the ultimate reward for their responsible behavior.
The Arizona Cardinals will be participating in the Bud Light Good Sport Designated Driver Challenge, tracking the number of fans who pledge to be designated drivers during the 2016- 17 season and matching those results with other teams in the NFL. Each fan who pledges to be a designated driver this season will earn the Arizona Cardinals six points (“a touchdown”), in addition to facebook “likes” on team posts about the Challenge earning the team another point, or “extra point”. The Arizona Cardinals have twice been recognized as winners of the Bud Light Good Sport Designated Driver Challenge, first in 2011, and again in 2012, defeating the Seattle Seahawks and St. Louis Rams. Hensley Beverage Company, The Arizona Cardinals, University of Phoenix Stadium, Rojo Hospitality Group, and the Arizona Governor’s Office of Highway Safety and MADD have partnered successfully through the Bud Light Good Sport Designated Driver Program, recording 9,878 designated drivers in 2012, finishing 12th most in the National Football League as part of the Designated Driver Challenge. For more information on the NFL’s commitment to Responsibility, and TEAM Coalition, click here.
In addition to the Designated Driver prize packages, Rojo Hospitality Group, Hensley Beverage Company, and Anheuser-Busch have partnered with Discount Cab Company by providing vouchers for fans attending Arizona Cardinals home games, proving fans in attendance the opportunity to have a discounted ride home. Vouchers are distributed a points of purchase locations throughout University of Phoenix Stadium.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include the National Football League, Major League Baseball, Major League Soccer, the National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. www.teamcoalition.org.